LinkedIn is a great place to advertise your business and profession, but how can you get the word out? We’ve put together a list of LinkedIn marketing suggestions just for you.

So you put in the time and effort to create a polished LinkedIn profile, complete with a high-quality profile photo, only to discover that your job search on LinkedIn has just just begun?

It is not enough to just create a professional LinkedIn profile to begin marketing your company on the social media platform.
If you want to reap the benefits of LinkedIn in your career and business, you need to take a more proactive approach.

Although you can connect all your friends to LinkedIn, why stop there when you can also include former coworkers, senior leaders in your industry, and even possible business partners? The list goes on and on and on.

We’ve included nine different versions of an introductory statement for a LinkedIn connection request, as well as suggestions for individuals you might want to connect with in order to expand your professional network on LinkedIn.

The only thing you need to do is change the text to fit your own scenario.

If you are adding a person you do not know well, this is a great opportunity to remind them how you knew each other. If you connect with someone you do not know at all, this is your only chance to convince them to join your business circle on LinkedIn.

1. Co-worker

Everyone wants to be appreciated for their efforts, so when connecting with coworkers, mention their initiatives, interests, or talents. This is an excellent way to interact with your coworkers and develop your professional relationships. This could be the only push they need to accept your connection request or even endorse you on LinkedIn for your professional skills.


Hi Avital,
Even though I have not yet had the opportunity to work with you directly, I heard that you are a cannon in sales. I hope that one day I will be able to see you in action! Until then, see you at Happy Hour.
Regards,
Joseph


2. Co-worker from a new job

Obviously, you will want to be more conservative if you connect with colleagues you just met. Suppose you recently got a job at a high-tech company and you want to add your manager. You still need to compliment them and show that you are up to date on what they are doing-just be a little more moderate.


Hello, Meirav.
I was delighted to be assigned to the product development team.
One of the reasons I was drawn to work at XMO was the team’s drive to always discover the finest test procedures.
I’m also delighted to participate.
Regards,
Moti


3. Former Fellow

You may assume that everyone who has ever worked with you will remember you, but if you worked for a large company or were in the job for only a year or two, or if it was a few years ago, you may find that your connection request was denied. Do not worry; of course, there is a way to prevent this: Describe exactly when, where, and how you worked with someone.


Dear Yigal,

Between 1999 and 2001, I had the pleasure of working with you at DA. Your software debugging skills were among the best in the office; can you imagine what would happen if we had to return to working on these massive computers? I’d love to follow up with you and learn more about what you’re up to in your new role at Microsoft.
Regards,
Elisha


4. An acquaintance

It might be a little awkward to customize a connection request for Omri, a friend of a friend whom you spoke to on a shared outing. The last time you saw each other, you were drunk; it can be weird to talk about work.

So do not do that! Use a friendly tone, but refer to Omri’s career to admit that you are not at a party, but on LinkedIn.


Hi Omri,
I’m glad Aaron introduced us. Next time we run into each other, I’ll be happy if you tell me more about what you do at MaxCos – I’ve always been interested in the healthcare industry.
Cheers,
Nathan


 

5. Someone you met at a conference or professional event

When trying to connect on LinkedIn with people you’ve only talked to for a few minutes or hours, it’s important to remind them who you are. Give a reason to connect on LinkedIn. A good default is that you can follow their careers, but you can also offer to meet for coffee, trading tips, providing each other with new connections, helping each other on projects, informing each other about open positions, discussing industry news – the possibilities are endless.


Dear Shai,
It was a pleasure to talk to you at the IEQM conference in Tel Aviv last month. The mapping work and charts you did were fascinating! I would love to stay up to date on your career.
Thank you,
Noa


6. Someone you admire

Sending LinkedIn connection requests to strangers is always complicated, because their first instinct is to refuse. As before, it is important to indicate who you are and why you are contacting them. Prove that you are not just on the hunt for 500 LinkedIn members by referring specifically to the projects they have worked on or the achievements they have achieved. (Bonus points if you find this information on an external site, not on LinkedIn!)

You must include in the connection request the reason you want to connect with them. Maybe you want a professional consultation, or to see what they are working on, or the opportunity to help them with the project. One exception: Never contact them about hiring through LinkedIn.


Dear Hoodia Caspi,

I’m reaching the conclusion of my degree and want to work in marketing. I’ve been following your work with AA Advertising for the past year, and it’s really impressed me. I particularly enjoyed your recent Atlantic ad because the multimedia component was both unexpected and powerful. If you have time for a quick talk, I’d love to learn more about how you got started in the industry and what skills you believe are most relevant to the job.
Thank you very much.
Avital Marloz


 

7. Member of a mutual LinkedIn group

Maybe you’re in a group of professional journalists and you notice a person who often publishes unique insights and relevant articles. Fortunately, just being in the same group gives you a good reason to approve.


Dear Ron,
I am also a member of a group of professional journalists and I was very impressed with your posts. The article you shared a week or two ago about the future of data journalism was thought-provoking. I would love to keep in touch and learn more about your work.

Regards,
LED


8. Recruiter

In general, you should contact recruiters when you have something in common with them, whether it is mutual contact, a professional organization, or membership in the same LinkedIn group. If you want to connect with them but do not have a common denominator, we recommend checking which groups the recruiter is in and joining one of them.


Dear Meirav Cohen,
I saw your profile in the career women’s group and I wanted to contact you to discuss collaborations. I am a social media strategist with six years of experience and am currently looking for new opportunities. I would love to talk about my background compatibility for new jobs available to you, and I would also love to connect you with other professionals in my field.

I would love to hear from you.
Yoav Yaron


9. Someone you want to work with

Maybe you’re trying to pick up a side project and want to hire a graphic designer. Or maybe you are a software engineer looking to collaborate with someone who specializes in a particular programming language. Maybe you’re looking for someone to exchange ideas with and get feedback from.

The key is to explicitly clarify the type of relationship you are looking for. So if they are not interested, you will know immediately and you can continue to look for the next potential partner.


Dear Sarah,
I was really impressed with the social media strategy you formulated for Cafe Ness. I also own a small business, and I am interested in hiring your services for a similar project. If you are interested, let me know and we can arrange a phone call to discuss schedules, rates, scope, etc.

Looking forward to maybe working with you,
Rebecca

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