A digital manager in an organisation is a role that is becoming increasingly important. The digital space is critical to the organization’s marketing and branding, and it cannot be ignored. It is critical that you choose a digital manager who can deliver results. The issues at hand affect both the professional expertise he brings with him and his managerial qualities.
How is a digital manager selected for the organization?
The first thing to do before looking outside and examining the candidates is to actually look inward into the organization. The term “digital manager” can have a different meaning in each organization. It is therefore important that you understand what your expectations are from the digital manager, what he is responsible for, and what goals you would like to achieve with his help. Remember that good recruitment is recruitment that both parties are happy with. That is, even the manager you recruited should feel that the work contributes to his or her professional development. It is a pity to invest in recruiting a talented and experienced manager who may feel within a few weeks that the position is not exhausting its capabilities.
The second question that needs to be answered is whether you are looking for an executive position or a managerial position. As we have said, in any organization, the digital manager can be run differently. In a small organization, he may be the one who actually manages the entire digital arena and performs the tasks, and may occasionally enlist the help of graphic designers. In a large organization, he can be the one who controls a team where there are different specialties. This question is very important. For a managerial role, completely different character traits are required. A manager is required to run them all together, encourage collaboration, and allow each employee to develop and grow.
Another thing you should do is expand the search arena a bit and look for candidates with a little less routine experience. When you are looking for a digital manager, you immediately think of someone who masters social networks and knows how to build a campaign, someone who understands search engines, someone who knows how to design an ad, etc. These are important things, but not necessarily the most important things for the success of a digital manager. Ultimately, these are technical issues, and under the direction of a good manager, it will be no problem to find employees who will take care of these details. So you can afford to look for candidates with a little different experience; be open to people who have worked in the media, journalism, public relations, and even statistics. It is possible that these can bring added value to your digital team and thus help you gain a competitive advantage.
Finally, there is something else that should not be overlooked. Wages and pay are only one aspect of labour market relations. It is critical that your staff share the organization’s goal. This is especially true if we’re talking about an employee in a supervisory role. He is in charge of communicating the vision to the rest of the workforce. As a result, you should look for a manager that truly understands your organization’s goal.